# Investment & Finance (/use-cases/investment-finance)

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Related: [Product & E-commerce](/use-cases/product-ecommerce.md), [Content Generation](/use-cases/content-generation.md), [Developers & MCP](/use-cases/developers-mcp.md), [Competitive Intelligence](/use-cases/competitive-intelligence.md), [Data Migration](/use-cases/data-migration.md), [Observability & Monitoring](/use-cases/observability.md)

Turn public web data into structured financial signals. Firecrawl scrapes company websites, news sites, job boards, and regulatory filings, then returns clean JSON you can feed directly into due diligence workflows, earnings prep, or ongoing portfolio surveillance.

## Start with a Template [#start-with-a-template]

<Card title="Firecrawl Observer" icon="<svg xmlns=&#x22;http://www.w3.org/2000/svg&#x22; viewBox=&#x22;0 0 24 24&#x22; fill=&#x22;none&#x22;><path d=&#x22;M8 7L16 7&#x22; stroke=&#x22;currentColor&#x22; stroke-linecap=&#x22;round&#x22; stroke-linejoin=&#x22;round&#x22; stroke-width=&#x22;1.5&#x22;/><path d=&#x22;M8 11L12 11&#x22; stroke=&#x22;currentColor&#x22; stroke-linecap=&#x22;round&#x22; stroke-linejoin=&#x22;round&#x22; stroke-width=&#x22;1.5&#x22;/><path d=&#x22;M13 21.5V21C13 18.1716 13 16.7574 13.8787 15.8787C14.7574 15 16.1716 15 19 15H19.5M20 13.3431V10C20 6.22876 20 4.34315 18.8284 3.17157C17.6569 2 15.7712 2 12 2C8.22877 2 6.34315 2 5.17157 3.17157C4 4.34314 4 6.22876 4 10L4 14.5442C4 17.7892 4 19.4117 4.88607 20.5107C5.06508 20.7327 5.26731 20.9349 5.48933 21.1139C6.58831 22 8.21082 22 11.4558 22C12.1614 22 12.5141 22 12.8372 21.886C12.9044 21.8623 12.9702 21.835 13.0345 21.8043C13.3436 21.6564 13.593 21.407 14.0919 20.9081L18.8284 16.1716C19.4065 15.5935 19.6955 15.3045 19.8478 14.9369C20 14.5694 20 14.1606 20 13.3431Z&#x22; stroke=&#x22;currentColor&#x22; stroke-linecap=&#x22;round&#x22; stroke-linejoin=&#x22;round&#x22; stroke-width=&#x22;1.5&#x22;/></svg>" href="https://github.com/firecrawl/firecrawl-observer">
  Monitor portfolio companies for material changes and trigger events
</Card>

## What You Can Track [#what-you-can-track]

* **Company Metrics**: growth indicators, team changes, product launches, funding rounds
* **Market Signals**: industry trends, competitor moves, sentiment shifts, regulatory changes
* **Risk Indicators**: leadership changes, legal issues, regulatory mentions, customer complaints
* **Financial Data**: pricing updates, revenue signals, partnership announcements
* **Alternative Data**: job postings, web traffic, social signals, news mentions

## Customer Stories [#customer-stories]

<CardGroup cols="2">
  <Card href="https://www.firecrawl.dev/blog/how-athena-intelligence-empowers-analysts-with-firecrawl">
    **Athena Intelligence**

    Discover how Athena Intelligence leverages Firecrawl to fuel its AI-native analytics platform for enterprise analysts.
  </Card>

  <Card href="https://www.firecrawl.dev/blog/how-cargo-empowers-gtm-teams-with-firecrawl">
    **Cargo**

    See how Cargo uses Firecrawl to analyze market data and power revenue intelligence workflows.
  </Card>
</CardGroup>

## FAQs [#faqs]

<AccordionGroup>
  <Accordion title="Can I track private companies?">
    Yes. Monitor publicly available information from company websites, news mentions, job postings, and social media presence.
  </Accordion>

  <Accordion title="How real-time is the data?">
    Firecrawl extracts data on every call, so you always get the live page. Schedule your own monitoring at intervals that match your strategy, from minute-by-minute for critical events to daily for routine tracking.
  </Accordion>

  <Accordion title="What alternative data sources can I monitor?">
    Any public web source, including company websites, news sites, job boards, review sites, forums, social media, government filings, and open-access industry data.
  </Accordion>

  <Accordion title="How can I track ESG and sustainability signals?">
    Extract data from ESG reports, sustainability pages, news coverage of environmental initiatives, and regulatory filings. Re-run extractions on a schedule to flag shifts in sustainability commitments or ESG-related developments.
  </Accordion>

  <Accordion title="Can Firecrawl help with earnings call preparation?">
    Yes. Extract recent company updates, product launches, executive changes, and industry trends ahead of the call, then combine with competitor data to anticipate questions and identify key discussion points.
  </Accordion>
</AccordionGroup>

## Related Use Cases [#related-use-cases]

* [Competitive Intelligence](/use-cases/competitive-intelligence) - Track market competitors
* [Deep Research](/use-cases/deep-research) - Comprehensive market analysis
* [Lead Enrichment](/use-cases/lead-enrichment) - B2B investment opportunities