# Lead Enrichment (/use-cases/lead-enrichment)

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Related: [AI Platforms](/use-cases/ai-platforms.md), [Deep Research](/use-cases/deep-research.md), [Use Cases](/use-cases/overview.md), [SEO Platforms](/use-cases/seo-platforms.md)

Scrape business directories for leads, enrich your CRM with live company data, and automate account research. Firecrawl handles the extraction so you can focus on closing deals.

## Start with a Template [#start-with-a-template]

<Card title="Fire Enrich" icon="<svg xmlns=&#x22;http://www.w3.org/2000/svg&#x22; viewBox=&#x22;0 0 24 24&#x22; fill=&#x22;none&#x22;><path d=&#x22;M8 7L16 7&#x22; stroke=&#x22;currentColor&#x22; stroke-linecap=&#x22;round&#x22; stroke-linejoin=&#x22;round&#x22; stroke-width=&#x22;1.5&#x22;/><path d=&#x22;M8 11L12 11&#x22; stroke=&#x22;currentColor&#x22; stroke-linecap=&#x22;round&#x22; stroke-linejoin=&#x22;round&#x22; stroke-width=&#x22;1.5&#x22;/><path d=&#x22;M13 21.5V21C13 18.1716 13 16.7574 13.8787 15.8787C14.7574 15 16.1716 15 19 15H19.5M20 13.3431V10C20 6.22876 20 4.34315 18.8284 3.17157C17.6569 2 15.7712 2 12 2C8.22877 2 6.34315 2 5.17157 3.17157C4 4.34314 4 6.22876 4 10L4 14.5442C4 17.7892 4 19.4117 4.88607 20.5107C5.06508 20.7327 5.26731 20.9349 5.48933 21.1139C6.58831 22 8.21082 22 11.4558 22C12.1614 22 12.5141 22 12.8372 21.886C12.9044 21.8623 12.9702 21.835 13.0345 21.8043C13.3436 21.6564 13.593 21.407 14.0919 20.9081L18.8284 16.1716C19.4065 15.5935 19.6955 15.3045 19.8478 14.9369C20 14.5694 20 14.1606 20 13.3431Z&#x22; stroke=&#x22;currentColor&#x22; stroke-linecap=&#x22;round&#x22; stroke-linejoin=&#x22;round&#x22; stroke-width=&#x22;1.5&#x22;/></svg>" href="https://github.com/firecrawl/fire-enrich">
  AI-powered lead enrichment and data extraction from websites
</Card>

## How It Works [#how-it-works]

1. **Point Firecrawl at a source.** Pass a directory URL, company website, or list of domains to the API.
2. **Extract structured data.** Firecrawl scrapes each page and returns fields like company name, contact details, team members, and recent news.
3. **Send the data to your CRM.** Push enriched records into Salesforce, HubSpot, or any other tool through the API or a Zapier integration.

## Why Sales Teams Choose Firecrawl [#why-sales-teams-choose-firecrawl]

### Extract leads from any directory [#extract-leads-from-any-directory]

Point Firecrawl at a business directory, trade association, or conference attendee list. You get back structured records with company details and contact information, ready to import into your CRM.

### Keep CRM data fresh automatically [#keep-crm-data-fresh-automatically]

Firecrawl pulls information directly from live company websites instead of a static database. Your team always sees the latest company news, team changes, and growth signals.

## Customer Stories [#customer-stories]

<CardGroup cols="2">
  <Card href="https://www.firecrawl.dev/blog/how-zapier-uses-firecrawl-to-power-chatbots">
    **Zapier**

    Discover how Zapier uses Firecrawl to empower customers with custom knowledge in their chatbots.
  </Card>

  <Card href="https://www.firecrawl.dev/blog/how-cargo-empowers-gtm-teams-with-firecrawl">
    **Cargo**

    See how Cargo uses Firecrawl to instantly analyze webpage content and power Go-To-Market workflows.
  </Card>
</CardGroup>

## Lead Sources [#lead-sources]

Pull leads from two kinds of sources, depending on what you already have to work with.

### Business Directories [#business-directories]

Use a directory URL when you need a list of companies in a market or industry.

* Industry-specific directories
* Chamber of commerce listings
* Trade association members
* Conference attendee lists

### Company Websites [#company-websites]

Use a company URL when you already know the account and want deeper context for outreach.

* About pages and team sections
* Press releases and news
* Job postings for growth signals
* Customer case studies

## FAQs [#faqs]

<AccordionGroup>
  <Accordion title="How does Firecrawl enhance lead enrichment processes?">
    Firecrawl automatically extracts company information, contact details, product offerings, and recent news from prospect websites. This enriches your CRM with accurate, up-to-date information for better sales outreach.
  </Accordion>

  <Accordion title="Can Firecrawl find contact information from websites?">
    Yes! Firecrawl extracts publicly available contact information including emails and phone numbers from company websites, team pages, and contact sections.
  </Accordion>

  <Accordion title="How accurate is the lead data from Firecrawl?">
    Since Firecrawl extracts data directly from live websites, you get the most current information available. This is more accurate than static databases that quickly become outdated.
  </Accordion>

  <Accordion title="Can I integrate Firecrawl with my CRM?">
    Yes. Use our API or Zapier integration to automatically enrich leads in Salesforce, HubSpot, Pipedrive, and other CRMs. Keep your lead data fresh without manual research.
  </Accordion>

  <Accordion title="How does Firecrawl help with account-based marketing?">
    Extract detailed company information, recent updates, and trigger events from target account websites. This intelligence helps personalize outreach and identify the perfect timing for engagement.
  </Accordion>
</AccordionGroup>

## Related Use Cases [#related-use-cases]

* [AI Platforms](/use-cases/ai-platforms) - Build AI sales assistants
* [Competitive Intelligence](/use-cases/competitive-intelligence) - Track competitors
* [Investment & Finance](/use-cases/investment-finance) - Investment opportunities