Lead Enrichment
Extract and filter leads from websites to power your sales pipeline
Scrape business directories for leads, enrich your CRM with live company data, and automate account research. Firecrawl handles the extraction so you can focus on closing deals.
Start with a Template
Fire Enrich
AI-powered lead enrichment and data extraction from websites
How It Works
- Point Firecrawl at a source. Pass a directory URL, company website, or list of domains to the API.
- Extract structured data. Firecrawl scrapes each page and returns fields like company name, contact details, team members, and recent news.
- Send the data to your CRM. Push enriched records into Salesforce, HubSpot, or any other tool through the API or a Zapier integration.
Why Sales Teams Choose Firecrawl
Extract leads from any directory
Point Firecrawl at a business directory, trade association, or conference attendee list. You get back structured records with company details and contact information, ready to import into your CRM.
Keep CRM data fresh automatically
Firecrawl pulls information directly from live company websites instead of a static database. Your team always sees the latest company news, team changes, and growth signals.
Customer Stories
Lead Sources
Pull leads from two kinds of sources, depending on what you already have to work with.
Business Directories
Use a directory URL when you need a list of companies in a market or industry.
- Industry-specific directories
- Chamber of commerce listings
- Trade association members
- Conference attendee lists
Company Websites
Use a company URL when you already know the account and want deeper context for outreach.
- About pages and team sections
- Press releases and news
- Job postings for growth signals
- Customer case studies
FAQs
Related Use Cases
- AI Platforms - Build AI sales assistants
- Competitive Intelligence - Track competitors
- Investment & Finance - Investment opportunities